Fecal Matter
Fecal Matter is the brainchild of a couple, Hannah and Steven. They have an incredibly radical and sometimes terrifying look
that challenges our society. Steven and Hannah go against fast fashion and
anti-consumerism; they are not looking for Instagram likes; they promote themselves and their brand.
The only way people who support them and share their ideas could get a piece of their haute couture was through the Depop website. So we decided to create a visual system of their fashion designs and post-human aesthetics, creating a virtual pop-up shop bringing their universal language to a wider range of people.
Clothes are like a mirror to the individual. Fecal Matter is very insistent on making it clear that their style, along with the clothes they sell, seeks to provide the user with this need to express themselves freely through clothing but in an anti-consumerist way. These concepts of individual expression and mirror led us to the idea of symmetry; through an abstract form, which is constantly repeated both i the eye makeup of the Fecal Matter looks and the cuts of their clothes, we took out new shapes and forms.
Radical forms, post-human figures, and the most seen colors in their identity form part of the created visual system.
w/: Eliot de Tienda, Sara Miravete, Laia Hernando, Oscar Bonet and Veronika Gryshchuk
Flexible visual system