ABOUT


Hey there! My name is Veronika Gryshchuk. I am deeply engaged in exploring the unknown and embracing life's complexities. I prioritize functionality and playfulness over perfection, viewing design as a potent medium for communication.
In my academic and professional journey, I've learned to value the intersections of different disciplines and cultures.

Finishing a bachelor's degree in graphic design, I'm continuously driven by a humble yet persistent pursuit of understanding our diverse world. I believe in the inherent beauty of its complexities and imperfections, and I am committed to telling compelling stories through my work, constantly rethinking and relearning.



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ABOUT


Hey! I am Veronika Gryshchuk.
I am a junior graphic designer. I attend the design university ELISAVA. My goal isn't just to make something beautiful but to give it function and, therefore: meaning. As a visual communicator, I strive to learn as much as possible about the profession and its creative processes.
Whether we like it or not, we judge a book by its cover. It's a designer's responsibility to make the book represent its' contents in an engaging and coherent way.
I believe that graphic designers have the power to influence the world. If we navigate this profession in the right way, through circumventing the pre-imposed systems of society, we have the potential to provoke change.



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ERRE QUE ERRE DISEÑO 


Our project aimed to establish a unifying identity for Spanish design disciplines, promoting them nationally and internationally. We researched the etymology and meaning of 'design', leading us to the Spanish phrase 'Erre que erre', symbolizing persistence and stubbornness, traits resonant with designers and the local society. Central to our brand concept is the double 'r' and its vibrant phonetic sound, a very sound characteristic of Castilian and co-official languages like Catalan, Basque, and Galician. This sound's physical sensation inspired our playful and impactful graphic language, embodying the essence of 'erres' and leaving a lasting impression.


w/: Laia Hernando, Tomas Freir, Grace Guirdham and Veronika Gryshchuk


Brand identity