ABOUT


Hey there! My name is Veronika Gryshchuk. I am deeply engaged in exploring the unknown and embracing life's complexities. I prioritize functionality and playfulness over perfection, viewing design as a potent medium for communication.
In my academic and professional journey, I've learned to value the intersections of different disciplines and cultures.

Finishing a bachelor's degree in graphic design, I'm continuously driven by a humble yet persistent pursuit of understanding our diverse world. I believe in the inherent beauty of its complexities and imperfections, and I am committed to telling compelling stories through my work, constantly rethinking and relearning.



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ABOUT


Hey! I am Veronika Gryshchuk.
I am a junior graphic designer. I attend the design university ELISAVA. My goal isn't just to make something beautiful but to give it function and, therefore: meaning. As a visual communicator, I strive to learn as much as possible about the profession and its creative processes.
Whether we like it or not, we judge a book by its cover. It's a designer's responsibility to make the book represent its' contents in an engaging and coherent way.
I believe that graphic designers have the power to influence the world. If we navigate this profession in the right way, through circumventing the pre-imposed systems of society, we have the potential to provoke change.



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Fecal Matter         


Fecal Matter is the brainchild of a couple, Hannah and Steven. They have an incredibly radical and sometimes terrifying look
that challenges our society. Steven and Hannah go against fast fashion and
anti-consumerism; they are not looking for Instagram likes; they promote themselves and their brand.
The only way people who support them and share their ideas could get a piece of their haute couture was through the Depop website. So we decided to create a visual system of their fashion designs and post-human aesthetics, creating a virtual pop-up shop bringing their universal language to a wider range of people.

Clothes are like a mirror to the individual. Fecal Matter is very insistent on making it clear that their style, along with the clothes they sell, seeks to provide the user with this need to express themselves freely through clothing but in an anti-consumerist way. These concepts of individual expression and mirror led us to the idea of symmetry; through an abstract form, which is constantly repeated both i the eye makeup of the Fecal Matter looks and the cuts of their clothes, we took out new shapes and forms.

Radical forms, post-human figures, and the most seen colors in their identity form part of the created visual system.


w/: Eliot de Tienda, Sara Miravete, Laia Hernando, Oscar Bonet and Veronika Gryshchuk

Flexible visual system